Neo set up Smashing Plates to create something different. An unorthodox take on the food he grew up with in Greece. It's fresh, healthy and just bursting with flavour. And best of all—halloumi finally gets its chance to shine.

Smashing Plates operate four locations in London and have plans to open their first restaurant outside the city.

In 2022, as margins were tightening, marketing costs had to come down. Neo turned to Nibble for a cost effective way to reach his target demographic and generate user generated content for their own social channels.

"We found influencer marketing to be the most effective way to create awareness and drive traffic to our website and delivery menu.

And Nibble makes the process seamless so you can communicate with the sites, especially when you have more than one, so we are all aware who's coming when and what to expect.

Also, Who do people trust more? I think they trust the influences rather than the brand for an honest opinion!”

- Neo Christodoulou, Owner of Smashing Plates