CUSTOMER STORY
Smashing Plates reach their target demographic at a fraction of the cost of other channels

Neo set up Smashing Plates to create something different. An unorthodox take on the food he grew up with in Greece. It's fresh, healthy and just bursting with flavour. And best of all—halloumi finally gets its chance to shine.
Smashing Plates operate four locations in London and have plans to open their first restaurant outside the city.
In 2022, as margins were tightening, marketing costs had to come down. Neo turned to Nibble for a cost effective way to reach his target demographic and generate user generated content for their own social channels.
"We found influencer marketing to be the most effective way to create awareness and drive traffic to our website and delivery menu.
And Nibble makes the process seamless so you can communicate with the sites, especially when you have more than one, so we are all aware who's coming when and what to expect.
Also, Who do people trust more? I think they trust the influences rather than the brand for an honest opinion!”
- Neo Christodoulou, Owner of Smashing Plates

CAMPAIGN RESULTS
106
pieces of content
180k+
people reached
5%
engagement rate
8p
cost per engagement

bigsqueezeats

the_hungrybaddie
![A [object Object] taken at a Nibble restaurant by @hungrybelly.blog on social media.](https://images.ctfassets.net/lblgi29a0gb4/2tZ2kcL9BPkHKY0xmRA9VT/9308c69b7ac6737c673f5ad2a3821853/17952705542012294.jpg?w=1440&h=1800&fl=progressive&q=80&fm=jpg)

HungryBel Ldn
@hungrybelly.blog
![A [object Object] taken at a Nibble restaurant by @tastesliketom on social media.](https://images.ctfassets.net/lblgi29a0gb4/1XXLvJgSuGa2oRLglyFvzF/793ddd6e68659fb98531a4a044049637/17974963951748562.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

tastesliketom
![A [object Object] taken at a Nibble restaurant by @hungrybelly.blog on social media.](https://images.ctfassets.net/lblgi29a0gb4/1LljdQDOHZXhNgFSUKDZV4/ed097023dffa75a987c3a73d492de84b/17926950653405026.jpg?w=1080&h=1920&fl=progressive&q=80&fm=jpg)

hungrybelly.blog
![A [object Object] taken at a Nibble restaurant by @em.eats.the.world on social media.](https://images.ctfassets.net/lblgi29a0gb4/3YVpZE1iyZJhjdruR7pXdj/5ee30229aa461951f3e78c8973eee7ea/17978473636659156.jpg?w=1440&h=1800&fl=progressive&q=80&fm=jpg)

Emily
@em.eats.the.world

lollypoploves_
![A [object Object] taken at a Nibble restaurant by @hungrybelly.blog on social media.](https://images.ctfassets.net/lblgi29a0gb4/1hUPN4gEyX7eyibAqIqcn4/d45793a39a24f69e278d0d6aaa24193b/17943605219474213.jpg?w=828&h=1472&fl=progressive&q=80&fm=jpg)

hungrybelly.blog

katiesgrubclub
![A [object Object] taken at a Nibble restaurant by @foodfinderlondon on social media.](https://images.ctfassets.net/lblgi29a0gb4/4cnvmnabk8gZLLl4fthnya/92c57fed3b1e2e168b5fdebc53910a91/17968861138833594.jpg?w=1440&h=1440&fl=progressive&q=80&fm=jpg)

Martha | Food Finder London
@foodfinderlondon
![A [object Object] taken at a Nibble restaurant by @georgia_may_cook on social media.](https://images.ctfassets.net/lblgi29a0gb4/0VSJuvEZFRpgR2CfLDXFl/d1dbb71647e411da2850ec2d2c6dffcf/17943708947256618.jpg?w=1284&h=2282&fl=progressive&q=80&fm=jpg)

georgia_may_cook
![A [object Object] taken at a Nibble restaurant by @georgia_may_cook on social media.](https://images.ctfassets.net/lblgi29a0gb4/72GtwESeeSWlaRokVVpTzy/269c4eeaae3d488c3d70affb3a7bd811/17959558285858979.jpg?w=1440&h=1800&fl=progressive&q=80&fm=jpg)

Georgia ☀️| London Foodie 🍸
@georgia_may_cook
![A [object Object] taken at a Nibble restaurant by @georgia_may_cook on social media.](https://images.ctfassets.net/lblgi29a0gb4/4CRdMl6WTQTrBXK1u4c8ah/3d313fda49882e3a5cd5ef8d34b208bd/17973076063700443.jpg?w=1284&h=2282&fl=progressive&q=80&fm=jpg)

georgia_may_cook
![A [object Object] taken at a Nibble restaurant by @yensfoodstagram on social media.](https://images.ctfassets.net/lblgi29a0gb4/3nBqCkAbMf777LGnZLg4GW/ce78ce26e2e37bed10c954155b62840b/17899372514600089.jpg?w=567&h=1008&fl=progressive&q=80&fm=jpg)

yensfoodstagram
![A [object Object] taken at a Nibble restaurant by @yensfoodstagram on social media.](https://images.ctfassets.net/lblgi29a0gb4/5dscUCoQcoiGOPCu2iDmN9/17455ef64d5379ce69c9b657eb4af6e3/17954530610075706.jpg?w=1284&h=2282&fl=progressive&q=80&fm=jpg)

yensfoodstagram
![A [object Object] taken at a Nibble restaurant by @yensfoodstagram on social media.](https://images.ctfassets.net/lblgi29a0gb4/4kUNzaoR0wfwqhImOHGaRk/4b64ba9ddd2bd6a6a13e8496342b2b84/17964917656882955.jpg?w=1284&h=2282&fl=progressive&q=80&fm=jpg)

yensfoodstagram
![A [object Object] taken at a Nibble restaurant by @the_hangryfoodie on social media.](https://images.ctfassets.net/lblgi29a0gb4/sirfZAOdWca8dyi7DtFL7/a5d419d6167012dfb9c6143ab2db2535/17872377377755878.jpg?w=1114&h=1976&fl=progressive&q=80&fm=jpg)

the_hangryfoodie
![A [object Object] taken at a Nibble restaurant by @the.londoness on social media.](https://images.ctfassets.net/lblgi29a0gb4/2PTx5kH1UP1j5bua7SkZig/ae5b92ea629f53114a9217447072a64f/18155719816252844.jpg?w=540&h=960&fl=progressive&q=80&fm=jpg)

the.londoness
![A [object Object] taken at a Nibble restaurant by @whatscookin.1 on social media.](https://images.ctfassets.net/lblgi29a0gb4/5Y6LcsqTcK6yFtou2O72E3/4282ce9028e41425bab3633659b522ed/18225189544183058.jpg?w=1440&h=1800&fl=progressive&q=80&fm=jpg)

whatscookin.1
![A [object Object] taken at a Nibble restaurant by @whatscookin.1 on social media.](https://images.ctfassets.net/lblgi29a0gb4/3z12zRF28QPA9TZRJjDSGt/f694d9c9e601e9c774f4495da0e14c2c/18248878696109304.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

whatscookin.1
![A [object Object] taken at a Nibble restaurant by @comedinewithal on social media.](https://images.ctfassets.net/lblgi29a0gb4/1tTSfcjbXrZfZ6UwXS5CvG/5afac7a681ddfad734ae9c90c3c99546/17948393555005569.jpg?w=1920&h=3413&fl=progressive&q=80&fm=jpg)

comedinewithal
![A [object Object] taken at a Nibble restaurant by @beefyboysfoodtour on social media.](https://images.ctfassets.net/lblgi29a0gb4/671fckTtGf9PZy9h3nfZMg/d91806a1241ef4746bba0f1e6508b032/17917995713542539.jpg?w=567&h=1008&fl=progressive&q=80&fm=jpg)

beefyboysfoodtour
![A [object Object] taken at a Nibble restaurant by @georgia_may_cook on social media.](https://images.ctfassets.net/lblgi29a0gb4/5SqgnID8fXucWjZ7EkBSe6/92c6cfb105e64e4c2c9f8e7a7ad49717/17938466501489711.jpg?w=1440&h=1687&fl=progressive&q=80&fm=jpg)

georgia_may_cook
![A [object Object] taken at a Nibble restaurant by @the_hangryfoodie on social media.](https://images.ctfassets.net/lblgi29a0gb4/4a2fAWIu0L8rJrvjDsvII0/751d54efb41aa49c31be5c9094216853/18318148933040190.jpg?w=1152&h=2048&fl=progressive&q=80&fm=jpg)

Amba
@the_hangryfoodie

bigsqueezeats
![A [object Object] taken at a Nibble restaurant by @whatscookin.1 on social media.](https://images.ctfassets.net/lblgi29a0gb4/5Uy5fBGv242B7alOMrm6iy/7e20d0e0e2a446604a659cf892196724/17958874777832747.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

whatscookin.1
![A [object Object] taken at a Nibble restaurant by @whatscookin.1 on social media.](https://images.ctfassets.net/lblgi29a0gb4/1ryzjHCDcTa1W5IVHsWqs3/318c2b66129f3a693f6f402f3215a226/18056734498332584.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

whatscookin.1

lydiaeatsvegan

the_hangryfoodie
![A [object Object] taken at a Nibble restaurant by @bigsqueezeats on social media.](https://images.ctfassets.net/lblgi29a0gb4/33YEEXScJoA1P9KIVnkRlH/bb9eadac19383b398fb0967a9f0b6417/18172476205220936.jpg?w=828&h=1472&fl=progressive&q=80&fm=jpg)

Eloise | London Foodie🍔✨
@bigsqueezeats

restlessfork.ldn

bigsqueezeats
![A [object Object] taken at a Nibble restaurant by @bigsqueezeats on social media.](https://images.ctfassets.net/lblgi29a0gb4/7bAGKJj00yzFkV7pKWzduv/187bebafd2e0b666ec8cd7fe0cff7295/17950950797091398.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

bigsqueezeats
![A [object Object] taken at a Nibble restaurant by @beefyboysfoodtour on social media.](https://images.ctfassets.net/lblgi29a0gb4/1IuC8hxolPTVmySXYTj2Sw/0e456a740949181ca9506db715a09642/17905812887532690.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

BeefyBoysFood
@beefyboysfoodtour
![A [object Object] taken at a Nibble restaurant by @fittygalz on social media.](https://images.ctfassets.net/lblgi29a0gb4/4HOkEupLw6Y3GhxrmUuhiC/58582436274ca4facfad68ccab079149/17974663270649789.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

fittygalz

fittygalz

planteatsandtreats

planteatsandtreats
![A [object Object] taken at a Nibble restaurant by @tryingmybestathealth on social media.](https://images.ctfassets.net/lblgi29a0gb4/TszHk7XdDNHeviEVk3Mli/ad8811e3296dd01a1276daf2be24baf8/18234495160189015.jpg?w=1440&h=1440&fl=progressive&q=80&fm=jpg)

Angelica
@tryingmybestathealth
![A [object Object] taken at a Nibble restaurant by @tryingmybestathealth on social media.](https://images.ctfassets.net/lblgi29a0gb4/45NfRu1KcnB3U7kChSp7Yz/0fce8aaad8e0fe602c46309cdd436c31/17861202899768933.jpg?w=1440&h=1440&fl=progressive&q=80&fm=jpg)

tryingmybestathealth
![A [object Object] taken at a Nibble restaurant by @tryingmybestathealth on social media.](https://images.ctfassets.net/lblgi29a0gb4/1qVO0FJn505vJRcaNCYUh6/1635a88a658b70962cd93e3a52a34c50/18166935643219475.jpg?w=1170&h=2080&fl=progressive&q=80&fm=jpg)

tryingmybestathealth
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