HOP Vietnamese

HOP use Joli to fuel their rapid expansion

HOP, renowned in London for its quick-service authentic Vietnamese cuisine, faced the challenge of replicating its success in Manchester. Their aim was to maintain their values of fresh, fast and flavoursome food while launching in a brand new city.

To promote the new site, HOP partnered with local Manchester influencers through Joli. This collaboration enabled them to genuinely connect with the community, making their presence known and capturing the city's interest with content that truly represented HOP's iconic and vibrant brand.

HOP's innovative use of technology has already set a new benchmark of what it means to be a modern quick-service business. So it comes as no surprise they took full advantage of Joli's ability to send unique Vita Mojo voucher codes to influencers via the Joli platform. It's this commitment to innovative, tech-driven solutions that gives them an edge in such a competitive fast-paced industry.

Joli app has helped us connect with some really great influencers in both London and Manchester to help us drive brand awareness in both cities. We've seen some really great engagement and content creation especially in Manchester which has been super helpful for us as this is a brand new city and audience for us.
As a digitally led QSR brand the ability to create and send unique voucher codes directly through the app to influencers has been super helpful and a really efficient way for us to manage and monitor redemptions during visits. We look forward to seeing what other features the Joli team introduces this year to further support us on our brand growth journey

— Jemma Morgan, Brand Marketing

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pieces of content

129,214

people reached

14,159

engagements

£0.12

cost per engagement